Patience is the key to funeral and cemetery advertising

After spending almost 30 years in the radio sales industry, I have discovered that one of the key components to advertising success is patience. Over the years, many prospects have said to me ” let’s try it for a couple of weeks and see what happens “. At that point, it is important to haveContinue reading “Patience is the key to funeral and cemetery advertising”

Radio creative for funeral and cemetery advertising

So you booked a radio campaign and now it’s time to create a commercial. Following is the top ten tips for a good radio commercial . . . 1. Make sure that your commercial promotes the benefits to consumers as opposed to the features of your product 2. The first seven seconds is critical toContinue reading “Radio creative for funeral and cemetery advertising”

Funeral and cemetery radio advertising

So we have established that radio is an optimal medium for the funeral and cemetery profession. But what are the steps to creating a campaign.  Step # 1 – determine which radio stations reach the target demographic which typically is 50+ skewed female Step # 2 – establish a budget and gather rank reports onContinue reading “Funeral and cemetery radio advertising”

Say goodbye to passive media

In the world of funeral and cemetery marketing, the traditional approach usually includes a combination of newspaper and direct mail. The challenge today is that less consumers are reading a newspaper on a daily basis and the response rates for direct mail are less than half a percent. It’s time to say goodbye to passiveContinue reading “Say goodbye to passive media”

It’s all about the message

In the funeral and cemetery advertising business, there are too many cliche filled ads – our family serving your family, serving this community for 50 years, and compassionate at a time of need. Although these are important considerations, the focus should be on education. Work to demystify death by educating consumers about the funeral andContinue reading “It’s all about the message”